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HospitalityCASE 01

How AI helped a leading hotel group improve guest experience

Turning thousands of guest reviews into clear actions that drive satisfaction and loyalty.

Leading Hotel Group — 50+ properties across Southeast Asia

Jump to a stage

  1. 1BeforeToo many reviews. No clear priorities.
  2. 2Switch AIAI analyses all feedback in minutes.
  3. 3InsightsSee what matters most across all properties.
  4. 4→ImpactBetter decisions. Happier guests.

The challenge

Too many reviews, no clear priorities.

Guest feedback was scattered across multiple platforms and time-consuming to read and analyse.

GoogleFacebookTikTokAgodaTrip.com

Channels

GoogleFacebookTikTokAgodaTrip.com

Outputs

Grouped issuesSentimentBenchmarksPriorities

Switch AI

Switch AI analyses all feedback in minutes.

  • ✓Groups similar issues
  • ✓Detects sentiment
  • ✓Benchmarks competitors
  • ✓Prioritises what to fix

Insights discovered

Top guest issues across all properties

Breakfast & F&B experience28%
Room cleanliness21%
Staff service18%
Check-in / check-out13%
WiFi & connectivity9%

Sentiment overview

72% Positive · 18% Neutral · 10% Negative

Benchmark

Our Brand 4.1 · Competitor A 3.6 · Competitor B 3.2

Impact

Focused improvements lead to higher satisfaction and loyalty.

25,000+

Guest reviews analysed

5

Key improvement areas identified

80%

Faster insight generation

50+

Properties using data-driven actions

Top opportunities

01

Focus improvements on the highest-volume guest issues

02

Align actions across more than 50 properties

Results or customer journey screenshot
Switch AI workspaceLive

Guest sentiment

Positive 72%Neutral 18%Negative 10%

Competitor benchmark

Our brand4.1
Competitor A3.6
Competitor B3.2

“Instead of guessing what guests wanted, management knew exactly where to improve.”

— Head of Customer Service

Knowing the problem is only the beginning

Every customer who leaves is a signal.

Every one you win back is revenue.

We partner with you to find out why customers really leave and help you win them back.

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