← All use cases
HospitalityCASE 01

How AI helped a leading hotel group improve guest experience

Turning thousands of guest reviews into clear actions that drive satisfaction and loyalty.

Leading Hotel Group — 50+ properties across Southeast Asia

Jump to a stage

  1. 1BeforeToo many reviews. No clear priorities.
  2. 2Switch AIAI analyses all feedback in minutes.
  3. 3InsightsSee what matters most across all properties.
  4. 4ImpactBetter decisions. Happier guests.

The challenge

Too many reviews, no clear priorities.

Guest feedback was scattered across multiple platforms and time-consuming to read and analyse.

GoogleFacebookTikTokAgodaTrip.com

Channels

GoogleFacebookTikTokAgodaTrip.com

Outputs

Grouped issuesSentimentBenchmarksPriorities

Switch AI

Switch AI analyses all feedback in minutes.

  • Groups similar issues
  • Detects sentiment
  • Benchmarks competitors
  • Prioritises what to fix

Insights discovered

Top guest issues across all properties

Breakfast & F&B experience28%
Room cleanliness21%
Staff service18%
Check-in / check-out13%
WiFi & connectivity9%

Sentiment overview

72% Positive · 18% Neutral · 10% Negative

Benchmark

Our Brand 4.1 · Competitor A 3.6 · Competitor B 3.2

Impact

Focused improvements lead to higher satisfaction and loyalty.

25,000+

Guest reviews analysed

5

Key improvement areas identified

80%

Faster insight generation

50+

Properties using data-driven actions

Top opportunities

01

Focus improvements on the highest-volume guest issues

02

Align actions across more than 50 properties

Results or customer journey screenshot
Switch AI workspaceLive

Guest sentiment

Positive 72%Neutral 18%Negative 10%

Competitor benchmark

Our brand4.1
Competitor A3.6
Competitor B3.2

“Instead of guessing what guests wanted, management knew exactly where to improve.”

— Head of Customer Service

Knowing the problem is only the beginning

Every customer who leaves is a signal.

Every one you win back is revenue.

We partner with you to find out why customers really leave and help you win them back.

Discuss your use case