Is your website helping sales or quietly holding them back?

A short, senior‑level website audit that shows where revenue is leaking and what to fix first, in plain English.

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Who this audit is for

Designed for founders, business owners, and senior managers who need clarity, not code.

You might be facing these challenges:
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Get traffic but not enough quality enquiries
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Feel their website doesn’t clearly explain
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Rely heavily on sales teams to do work the website should support
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Suspect the problem isn’t “more traffic”, but clarity and conversion
Industries We Typically Support
  • B2B Services
  • Eductaion
  • Consumer Brands
  • B2B Services
  • Eductaion
  • Consumer Brands
“ We focus on business clarity over buzzwords."

Choose your audit focus

Tailored analysis based on your business model.

B2B Websites
Clear articulation of value & outcomes
Trust, credibility, and risk reduction
Lead qualification & enquiry flow
Sales‑enablement messaging
B2C Websites
Product clarity & differentiation
Emotional trust & reassurance
Conversion flow (buy, enquire, visit)
Friction points in the purchase journey

What you’ll receive

Within a few days, you'll receive a concise, actionable audit report.

01

Revenue Readiness Score (0–100)

A clear benchmark of your current performance.

02

Clarity & Positioning

Can visitors understand what you do in seconds?

03

Trust & Credibility

Are doubts and risks addressed?

04

Conversion Structure

Is there a clear, logical next step?

05

Messaging Gaps

What’s missing, unclear, or working against you?

The Value

High Impact

Top 3 commercial issues

We identify the absolute biggest blockers holding the site back from generating revenue right now.

Prioritised recommendations

A clear roadmap of what to fix immediately versus what can wait. No guessing games.

What this audit is (and is not)

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This audit IS:
  • Business‑first, not technical
  • Practical and prioritised
  • Written for decision‑makers
This audit is NOT:
  • Business‑first, not technical
  • Practical and prioritised
  • Written for decision‑makers

What happens after the audit?

You’ll walk away with clarity. Some clients stop there. Others ask us to help fix what’s uncovered.

If needed, we can support with:

  • Website messaging & structure fixes
  • Conversion and enquiry optimisation
  • CRO experimentation (B2B & B2C)
  • A focused 30‑Day Website Improvement Plan

No obligation. No pressure.

Why APJ Solutions

APJ Solutions is a boutique digital + strategy consultancy based in Bangkok, supporting regional and cross‑border brands.

We focus on:

  • Business clarity over buzzwords
  • Story‑driven, layman‑friendly messaging
  •  Practical fixes that support real sales conversations

Our audits are built for owners and decision‑makers, not developers.

Choose your audit focus

If you’re unsure whether your website is helping or hurting your growth, this is the right place to start.