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Consumer BrandCASE 03

How a health drink brand found why consumers switch to competitors

Switch AI unified consumer feedback to reveal switching reasons and drive product and marketing decisions.

Jump to a stage

  1. 1ChallengeFeedback scattered everywhere. No single view of why consumers switch.
  2. 2Switch AIAnalyses, compares and uncovers what drives behaviour.
  3. 3Insights discoveredClear direction on what matters most and what to do next.
  4. 4OutcomeFrom scattered feedback to measurable business impact.

The challenge

Feedback scattered everywhere. No single view of why consumers switch.

Consumer feedback lived across e-commerce, social media and reviews, obscuring the reasons customers chose competitors.

GoogleFacebookTikTokShopeeLazada

Channels

GoogleFacebookTikTokShopeeLazada

Outputs

Consolidated feedbackSwitching reasonsCompetitor benchmarkProduct opportunities

Switch AI

Switch AI consolidates feedback and reveals what truly drives switching behaviour.

  • Consolidates feedback from every channel
  • Identifies switching reasons
  • Benchmarks competitors
  • Highlights product and marketing opportunities

Insights discovered

Top switching reasons

Price28%
Taste preference22%
Packaging17%
Availability13%
Brand perception10%
Others10%

Sentiment overview

78% Positive · 15% Neutral · 7% Negative

Benchmark

Competitor A 82% · Our Brand 78% · Competitor B 65% · Competitor C 58%

Impact

From scattered feedback to measurable business impact.

30,000+

Consumer feedback analysed

5

Key switching reasons identified

4

Product, price, packaging and marketing teams aligned

Faster

Decisions across marketing, product and sales

Top opportunities

01

Introduce a smaller trial pack

02

Improve taste for younger segments

03

Communicate value and benefits better

04

Create promotions for price-sensitive buyers

Results or customer journey screenshot
Switch AI workspaceLive

Consumer sentiment

Positive 78%Neutral 15%Negative 7%

Share of positive sentiment

Competitor A82%
Our brand78%
Competitor B65%
Competitor C58%

“Now we know why consumers switch and how to win them back.”

Knowing the problem is only the beginning

Every customer who leaves is a signal.

Every one you win back is revenue.

We partner with you to find out why customers really leave and help you win them back.

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